Pesquisa global aponta prioridades do Inbound Marketing em 2016
O relatório The State of Inbound, elaborado pelo HubSpot, a partir de pesquisa com 4.500 profissionais de Marketing, em 132 países, revela as atividades prioritárias do Inbound Marketing em 2016. O crescimento orgânico / SEO e a criação de conteúdo para blog foram as atividades mais importantes. Estudo também destaca outras vertentes como automação do marketing e produção de tutoriais em vídeos, entre outras prioridades.
O levantamento sinaliza, ainda, as prioridades dos Departamentos de Marketing das empresas. Confira os resultados da pesquisa em reportagem a seguir do MarketingProfs, na íntegra, em inglês:
Marketers say their top inbound marketing priority this year is growing organic/SEO traffic, according to recent research from HubSpot.
The State of Inbound 2016 report was based on data from a survey of 4,500 marketers in 132 countries. Respondents work for companies of various sizes, and for a mix of B2B and B2C firms. Half of the brands included generate less than $1 million each year in revenue.
Marketers rank growing organic/SEO traffic as their top 2016 inbound priority; it was also marketers’ top inbound priority in Hubspot’s 2015 survey.
Blog content creation ranks as marketers’ second most important inbound priority, followed by content distribution/amplification, marketing automation, interactive content creation, long-form content creation, visual content creation, online tools development, and how-to video creation.
Respondents say converting contacts/leads to customers is their top overall marketing priority; growing website traffic ranks second, followed by increasing revenue derived from existing customers and proving marketing ROI.
About the research: The State of Inbound 2016 report was based on data from a survey of 4,500 marketers in 132 countries.